Fiat 500s put to the test for bad boys in hilarious ad campaign

 In this 2016 ad campaign by Fiat, the company tested its Fiat 500s to see if they were tough enough for “bad boys.” The campaign featured a series of humorous videos that showed the small cars being put through extreme tests such as being driven over rough terrain, jumping over ramps, and even being hit with a wrecking ball. The ads were designed to showcase the durability and toughness of the Fiat 500s in a fun and entertaining way. Overall, the campaign was a success, and helped to boost the popularity of the small car among a younger, edgier audience.


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